Kritik des Spektakels
bei der Situationistischen
Internationale (Paris)
bis zu anderen Subkulturen wie der Punks
Guy
Debord,
Die
Gesellschaft
des
Spektakels
(orig. La Societé du spectacle, Paris 1967)
http://www.ubu.com/film/debord_spectacle.html
Walter Benjamin (1892 - 1940)
Marshall McLuhan (1911-1980)
„Heute ist Fernsehen das wichtigste der elektronischen Medien, weil es in beinahe jeden Haushalt eindringt und dabei das Zentralnervernsystem jedes Zuschauers ausweitet, indem es den gesamten Sinnesapparat durcheinanderbringt und mit einer ultimativen Botschaft neu formt. Vor allem das Fernsehen ist dafür verantwortlich, dass die Vorrangstellung der Visualität zu Ende geht, die für alle mechanischen Technologien charakteristisch war – auch wenn all anderen elektronischen Medien dabei zusätzlich eine Rolle gespielt haben.“ (McLuhan, in: Absolut McLuhan, S. 19)
"Der Betrachter wird zum Brennpunkt des Fernsehgeräts" (S. 20)
>THE MEDIUM IS THE MESSAGE<
(1964) 
(1967)
McLuhan
Zitate :
With telephone and TV it is not so much the message as the sender that is “sent.”
We look at the present through a rear-view mirror. We march backwards into the future.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
People don’t actually read newspapers. They step into them every morning like a hot bath.
The road is our major architectural form.
Today the business of business is becoming the constant invention of new business.
News, far more than art, is artifact.
When you are on the phone or on the air, you have no body.
Tomorrow is our permanent address.
All advertising advertises advertising.
The answers are always inside the problem, not outside.
“Camp” is popular because it gives people a sense of reality to see a replay of their lives.
This information is top security. When you have read it, destroy yourself.
When a thing is current, it creates currency.
Food for the mind is like food for the body: the inputs are never the same as the outputs.
The future of the book is the blurb.
A road is a flattened-out wheel, rolled up in the belly of an airplane.
At the speed of light, policies and political parties yield place to charismatic images.
“I may be wrong, but I’m never in doubt.”
—Copyright © 1986, McLuhan Associates, Ltd.
Mashall McLuhan in Woody Allens
'Annie Hall' (1977)
Szene bei YouTube: http://www.youtube.com/watch?v=OpIYz8tfGjY&feature=related
Kurzeinführung:
http://www.youtube.com/watch?v=A7GvQdDQv8g
CBTV: http://www.youtube.com/watch?v=l9zH6z9pm8k&feature=fvw
replay, consumer as producer:
http://www.youtube.com/watch?v=gfS4HFcPJWU
onThe Ttoday Show, Interviewed by
Tom Brokaw
and Edwin Newman the morning after the Carter/Ford Debate, September
24, 1976.
http://www.youtube.com/watch?v=ZF8jej3j5vA&feature=related
McLuhan Reenactment:
http://www.youtube.com/watch?v=RtycdRBAbXk&feature=related
MadMen, Medium is the message
http://www.youtube.com/watch?v=eteErs0GCBQ&feature=fvw
McLuhans Wake
http://www.youtube.com/watch?v=faK9HUvH2ck&feature=fvw